Dekh le dekhte huye tu kaisa dikhta haiDekh Le – One for all those gawking and leering men
Staring, whistling at and passing lewd comments on women has always been a “duty” for some men in India. This public ad by Whistling Woods International, directed by Ketan Rana, brings home the message quite smartly.
The ad portrays four instances where women handle lechers by flashing mirrors or glasses on their faces to let them know how they look when they stare. The men, after coming face to face with their actual self, feel embarrassed and look away.
The song “Dekh le tu dekhtey hue kaisa lagta hai” (Look at your face when you stare), used in the ad, has been composed by Ram Sampath and sung by Sona Mahapatra. The ad received more than 2.7 million hits on YouTube within a month of its launch.